Snap buys Fit to boost e-commerce biz
Snap, the parent company of Snapchat, has acquired Fit Analytics, a startup in the field of apparel and footwear technology.
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San Francisco: Snap, the parent company of Snapchat, has acquired Fit Analytics, a startup in the field of apparel and footwear technology. The acquisition will help Snap add a substantial e-commerce technology business into its portfolio. Leading apparel brands and retailers across six continents, including North Face, Asos, Calvin Klein, Patagonia, Puma and more are using Fit Analytics' platform to solve sizing at scale and deliver 'meaningful bottom-line impact'.
"We are excited to announce that Fit Analytics will become part of Snap. This acquisition will strengthen Fit Analytics' position as an industry leader in apparel and footwear technology. If you are a Fit Analytics partner, this is only the beginning," the company said in a statement on Wednesday.
The main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging its technology and expertise, the company added.
